Tiffe, but not as we know itReaders with longer memories will remember the marketing-speak rubbish that emanated from Calyon last year, when it announced its new name, colour scheme and logo. Now it seems that such gibberish can be found in Asia as well, as I espy a press release from the artists formerly known as Tiffe pertaining to its own change of livery and acronym. I don't know about you, but I certainly raised a quizzical eyebrow when asked to accept that insisting that people stop calling you Tiffe and start calling you TFX, "is in line with our new endeavour to make inroads into new markets and launch new products." This strikes me as very similar to an ex-wife dropping your name shortly after divorce, although in the case of my second wife, Clarke, I can perhaps...