Under the Counter

It is of course foolish to develop emotional attachments to bits of corporate branding when we all know that logos, colour schemes and even company names are never more than a takeover, relaunch or smarmy brand consultant report away from vanishing forever. We can complain all we want about the UK’s Post Office being rebranded as Consignia, or the never-ending parade of illiterate compositions (who decided that staring a proper noun with a lower case ‘i’ would automatically denote the cutting edge of technology?). But it is a...