Simply the BESTIt is, as I am sure you can imagine, very unusual for us journos to win out in any kind of battle with the big money boys; we tend to be too disorganised, not supported by expensive enough lawyers and, frankly, too frequently drunk to come out on top against the hard-hitters of the financial services industry. For that reason, I for one am more than prepared to celebrate a ‘victory’ that is in all likelihood illusory. As it was recently when I heard that Chicago’s Peregrine Financial Group has changed its preferred abbreviation from PFG to PFGBEST. The firm itself claims that this is “derived from merging PFG with BEST, as in BEST Direct, which has name recognition throughout the trading industry”, and that “The new brand merges the characteristics of the company’s people, products and technologies”....