Unsuccessful pitchIn these highly-commercialised times one is less and less surprised at the corporate tie-ins that organisations come up with. In fact, ever since the day back in the 90s when my alma mater officially became known as the Dr Scholl Sandals St Jude’s Academy I have been unable to shock on these matters. I am actually relatively surprised that Nelson’s Column and the Statue of Liberty remain, to date, unsullied by corporate logos. Nonetheless, I am somewhat puzzled at the continuing willingness of Chicago-based institutions to tie their names to the...