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Evoi: bringing the openness of outcry into the electronic age


Screen-based trading made derivatives markets bigger, faster, always on. But was something lost in the process? With technology came secrecy – no one could see what each other was doing. Evoi chief executive Martin Holland tells Colin Packham why he has developed a system to bring transparency to electronic markets.

If you suggested that the derivatives market’s move from open outcry floor trading to electronic systems could be reversed, you would be laughed out of court.

But – at least in part – that is just what one software company in London is trying to do. evoi, founded by Martin Holland, wants to bring back to electronic markets one aspect of open outcry trading – the ability to see what other traders in the market are doing.

The transition to screens during the past two decades was one of the most significant developments in the history of derivatives....

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