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Best Innovation by a Bank, Broker or FCM in the Field of Customer Service


Best Innovation by a Bank, Broker or Futures Commission Merchant in the Field of Customer Service
Winner: GFI Group’s CreditMatch CDS trading platform

Giving CDS customers what they want

Credit default swaps have had a bad press of late. That is partly because some of the CDOs that poisoned banks like Merrill Lynch and UBS were technically CDS, though very different from the simple instruments that CDS traders usually deal with.

And it is partly because the vast quantities of counterparty exposure in the market contributed to the fear of a systemic collapse when institutions like Lehman Brothers went down.

The market has changed remarkably since summer 2008, with trade compression reducing the notional principal outstanding from more than $60tr to an estimated $36tr as of June 2009. Central clearing, long talked about and often dismissed as impossible, has come to the market, with $4tr of trades put through Intercontinental Exchange’s clearing houses by the end of November.

One firm that sees itself as in the forefront of the drive to improve the market’s transparency and reduce counterparty risk is GFI Group, the New York-based interdealer broker.

GFI has been a leader in CDS for well over a decade, and has learnt that the market is too complex and diverse for any one solution to meet all its broking needs. Different approaches are needed in different regions, and each approach must be flexible enough to cope quickly with dealers’ varied needs when they want to trade.

Trades vary hugely in size and in the liquidity of the underlying, from popular indices to obscure single names and index tranches.

In 2004 GFI introduced CreditMatch, an electronic trading platform for CDS and cash bonds. But although some US clients have used it all along, GFI knew a different trading experience would be needed in the US market from in Europe, where electronic executions peaked in 2008 at over 80%.

Early in 2009, at a bleak time for the CDS market, GFI launched an e-trading solution tailored for the US. It integrates a new auction-based process with the voice workflow. Dealers can compete for a trade at a fixing level and brokers can support the process at their request.

This has allowed GFI to collect a critical mass of users and consult them about where to take the system next. The brokerage believes it is well positioned to satisfy clients whether the US market remains bespoke or evolves towards a traditional real time trading style, as in Europe.

The principle of CreditMatch is to give traders as much information as possible about the market, but with flexibility, so that they can tailor the interface to their own needs; and to support them as needed with voice brokers for large or bespoke orders, especially where anonymity and confidentiality are needed.

CreditMatch users have access to GFI’s global liquidity pool, seeing prices and trades in real time. They also get comprehensive access to historical price information for every tradable instrument. Bond and CDS prices are shown alongside each other, offering users correlated information on movements in either market.

After a trade is made, it is straight-through processed using a real time API and FTP service.

A variety of trade execution styles are possible, with several alternatives of mouse and keyboard actions, or a collective process called Livetrades. This enables new traders, as well as the original buyer and seller, to submit a request to work up or join a trade, so that one initial transaction can be multiplied to several – an intelligent method of engendering liquidity.

Best Innovation by a Bank, Broker or Futures Commission Merchant in the Field of Customer Service

Silver award: BARX SpreadTrader algorithms

Complex algorithms at the touch of a mouse

When it came to developing an algorithmic trading solution for its BARX Futures trading platform, which connects to more than 30 exchanges, Barclays paid careful attention to what traders in each asset class wanted.

In equities, for instance, clients were keen to see an algorithm capable of trading both inter- and intra-market on US and European exchanges. Fixed income traders wanted to trade futures against each other and against cash bonds such as US Treasuries.

Commodities firms were looking to trade products or markets against one another.

The result, SpreadTrader, was not, as might be imagined, a hotchpotch compromise of different market expectations, but instead what Barclays calls a fully multi-asset class algorithmic trading solution, which is security-agnostic – any asset class can be traded as long as the system has some information about it.

A specialist IT team was created to build connectivity between Barclays’ futures, equities, FX and fixed income businesses, to allow seamless pricing and trading.

The product is designed to take two or more contingent orders and build spreads or multi-leg strategies according to a predetermined relationship between them. Users can define their own parameters to manage risk passively or aggressively.

Clients are trading more than 3m contracts a month through the service, with daily peaks as high as 0.5m contracts.

After the launch, Barclays continued to adapt and augment the system with further algorithms over the course of 2008.

These include the Greyhound, a complex form of One Cancels Other order, connecting several orders so that if one is filled the others are cancelled. The Greyhound allows an order to be worked with a tick, taking account of the bid/offer size at a particular level to decide on its execution plan.

The Peg algorithm enables an order to be pegged to a moving bid or offer at a level set by the user. Stop+ allows the deployment of more complex stops, so that the stop level can float according to the price. The Participate algorithm executes an order over time as a user-defined percentage of total exchange-traded volume. And Arrival Price lets the user specify the different partipciation rates depending on wheth the market is moving in favour of or against the trader.

Best Innovation by a Bank, Broker or Futures Commission Merchant in the Field of Customer Service

Silver award: BinckBank's SkyBox online community

The online investors’ club

SkyBox, an online trading community organised by BinckBank, the largest Dutch internet broker, has won glowing recommendations from US and European derivatives specialists alike for its skilful use of social media to create an enhanced trading environment.

The system is powered by Active Hedge’s software product Ilinqu, which also won an FOW Award.

“It is very innovative as a community and information service, almost as good as a trading pit on the old floor,” one experienced derivatives trader who uses the service told FOW.

The service is exclusive, however, offered only to the brokerage’s top 250 private clients – those trading daily or intraday as well as employing longer term strategies. These are the customers whom BinckBank believes will most benefit from an extraordinary level of service: a Web 2.0-based knowledge sharing platform.

The SkyBox functions as a private investors’ club, where members can swap tips in real time, seek second opinions on their trading ideas, and rate each other’s strategies. Traders can even comment on individual trades.

In short, it offers “all known communication over the internet, combined in one application, with extreme user-friendliness and complete scalability”, as the same user put it.

BinckBank also employs four moderators, all experienced financial professionals, to edit content, follow the news and suggest and analyse fresh investment opportunities.

So users are getting education; feedback, comment and criticism from other investors and experts; a chance to improve their awareness of risk and hence improve their risk-reward ratios – and it is even fun.

“Of all the applicants I felt that this was actually the only one that was truly customer service-driven,” commented one of FOW’s judges. “The access to information and professional input for clients, particularly in these volatile times, should go a long way toward differentiating BinckBank from their competitors.”

BinckBank, which also uses the brandname Alex, provides the service free, hoping it will improve its traders’ experience and lead to more and better trading. It plans eventually to integrate SkyBox with its Alex Pro trading software.

The innovation may not remain so unusual for long. As one market player concluded: “I am convinced this service will soon pop up at a lot of places.”

Tom Osborn +44 207 779 8361 tosborn@fow.com