DAS Trader – which its maker claims is the fastest trading software for the US stockmarket – has released new remote trading apps for Apple’s iPhone and iPad. The firm promises direct access order routing and superfast execution from the comfort of your armchair or on the bus to work. But as Tom Osborn discovers, iDASTrader faces a crowded field of competitors.
If you’re not familiar with the world of on-the-go execution, try typing the word ‘trading’ into Apple’s iTunes Store. Any punter doing so can find a plethora of applications for the iPhone permitting just that: Forex Trading, City Trader, FX360, iTrade, DealBook, Forex on the go, finspreads, mobitradeone – and that’s just on the first page. (More colourful titles include The Fast Money Machine and How to Make a Fortune From Options Trading.)
And as anyone who reads London’s morning freesheets can’t have...